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Is Lead Generation ROI a Broken Metric?
Recently, Craig Rosenberg over at The Funnelholic B2B blog posted about the 3 Lead Generation Metrics That Matter - Lead-to-Opportunity conversion, Cost per Opportunity, and Total Pipeline Created. But...
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Landing Page Optimization: Subtraction is the New Addition
You’ve already been running numerous tests on your best landing pages – those that contribute the highest value to your business. Unfortunately, sometimes you’ve run out of optimization ideas or hit a...
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Marketing Strategy vs. Tactics Made Easy
Many people mix up marketing strategy and tactics. If you search the internet you will find many references to both that are incorrectly referenced and used. Simplistically speaking, marketing strategy...
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